How do you write a creative annual report that nurtures your existing donors, and captures the hearts and pockets of potential donors?
An annual report is arguably your most important PR document. It is the place where you show financial accountability to your beneficiaries and your donors. You prove that you “have done good” by your promises to spend your grants and gifts according to your mission and vision, and according to the promises you made in your grant contracts.
But moving away from figures and statistics, its also an introduction to new donors and new friends. If it is written with passion and conviction, it can open doors to new relationships. The annual report must evoke a feeling of, “I want to be part of this!” in the heart and mind of everyone who reads it.
Contact us to find out how we can help you in creating your next annual report.